Digital Publishing Software for

Making a successful transition from print to online magazines and newspapers

Although print is not dead, the business model for magazines, newspapers and other printed publications is changing rapidly. Finding different ways to generate revenue and cut costs isn’t just important for publishers – it’s a matter of survival. Zmags’ roots are in publishing, so we understand the key concerns of today’s publishers who are looking for new revenue streams. Our digital publishing software has helped hundreds of magazine publishers successfully add online publications, or make complete transitions from print to online.

Business Challenges

• Readers are increasingly turning to e-publications for free, on-demand news content--and the advertising dollars have followed the trend. This shift has caused many publishers to rethink what types of content they use both for print and online.
• Revenue from print ads has declined precipitously. To survive, publishers must now offer new, creative ways for their advertisers to reach readers.
• Publishers face increased difficulty in objectively linking advertising to measurable buyer behavior. Traditionally, it has been difficult for publishers to provide empirical data on how print advertising affects buyer behavior.
• Publishers now find it challenging to discern which print content is most appealing to readers.
• Print and distribution costs are on the rise, thus giving publishers a strong incentive to go digital.

How Zmags helps

With Zmags’ next-generation digital publishing software, the online reading experience is very similar to reading a magazine, yet enriched with engaging content such as video. The ‘look and feel’ of the content is preserved, while the intuitive navigation ensures ease of use. Zmags provides all the tools you need for presenting vibrant, interactive publications of your print editions. Here’s how Zmags has been proven to help publishers:

• Extends the reach of online publications. Zmags customers have increased readership by up to 100 percent. And due to readers sharing content,  customers have generated higher traffic from search engines by using Zmags' digital publishing software.
• Cost-efficient e-publishing. Zmags customers have, on average, reduced printing and mailing costs by over 50 percent.
• Achieve rapid ROI with digital publications. By converting just 5 percent of print subscribers to Zmags, you will save enough on print costs in one month to pay for your Zmags license for the entire year.
• Online publications: the new revenue channel. With Zmags, you can offer live ads in your digital magazines that can be linked to advertisers’ websites. The result: better conversion rates and objective results-measurement. Zmags customers have found that their advertisers are willing to pay more to receive better, more measurable results.
• Get the best of both worlds: print and online. Imagine producing a top-notch digital magazine and newspapers, with full control of design customizations to attract readers -- and detailed tracking to quickly see which parts of your content your audiences like best.