Business Analytics

For benchmarking and advanced reporting!

To take performance to the next level, you can gain insight that is not just valuable to improving your collateral but that can also tell a great deal about the environment in which your business is operating. Business Analytics gives you an overview of the interconnected digital landscape.

Referral analytics

Referral analytics provide information about who is linking to your document and how many people find your collateral directly on search engines.

Advanced reporting

Advanced reporting keeps you up-to-date on performance. Providing accountability for your work is made easy with Zmags automated reports. To get the latest information about the performance of your interactive collateral, set up a schedule and select whether email reports should be sent on a daily, weekly or monthly basis. In addition, you can set up a text message report, which can be sent to your cell phone to provide the latest performance highlights.

All analytic reports can be time boxed and exported as CSV files so that you can work with the data as a spread sheet. In addition, you can measure readership of your interactive collateral in specialized web analytics systems. Zmags offers seamless integration with Omniture and Google Analytics for advanced performance measurement.