Behavioral Analytics

Track reader behavior to the very last mouse click!

Zmags Behavioral Analytics gives you a clear overview of what captures your readers’ attention in your interactive collateral. Instantly updated, heat-map analytics mark with colored dots exactly where readers stopped to zoom in or click on a link. Zmags’ popular heat-map analytics provide a very useful tool for evaluating your collateral to make them even more effective.

On-demand popularity charts

Zmags customers use Behavioral Analytics statistics to measure the popularity of current offers. In doing so, vital information about best-selling products and their strategic placement in your store-online as well as brick and mortar—can be used to increase overall revenue for your business.

See if readers get what they came for

Behavioral Analytics include precise data about the sites leading to your collateral. When you rely on a wide range of distributors, valid data about where your readers come from is indispensable. Behavioral Analytics shows you charts of all sources for inbound traffic for further analysis.

Bounce rate measurement is a clear indicator to determine whether readers got what they came for. Check your bounce rates to see if readers like what they see or if they bounce on your collateral at first sight. Behavioral Analytics collects bounce rates on each piece of collateral as well as on your entire account.

With Behavioral Analytics you benefit from:

• Insight into what captures your reader’s attention.
• An overview of what content works and what does not.
• Charts of the most popular traffic sources.
• Bounce-rate measurement for assessing reader satisfaction with your content.

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