Analytics Center

Measure the performance of your collateral!

Measuring performance closes the loop on collateral management. Zmags Analytics Center contains the market’s most advanced system for tracking your readers’ behavior. Access the Analytics Center to measure and benchmark the actual readership of your collateral. This added value will help you produce accurate reports on your interactive collateral and improve future editions.

In the Analytics Center you can track performance of all live collateral. Set your start and end dates to get an exportable overview, showing total page views, total session, and total time spent.

Per page analytics

Per page analytics provide page-by-page analysis showing zoom clicks, average zoom time and zoom percentage figures.

Time frame analytics

Time frame analytics track when your collateral readership is peaking. Monthly, weekly, daily and even hourly reports are available with automatic graphs.

Geographic analytics

Geographic analytics enable you to see where in the world your visitors read your collateral. The information is divided into country, region and city with a top chart for each division and an interactive world map, which shows reader origin.

In addition, the most common actions performed by your readers are tracked. This includes print and PDF download analytics.

With Analytics Center you can

• Measure the actual readership of your collateral.
• Analyse your collateral page-by-page.
• Get a quick overview of your collateral performance in predefined time frames.
• See where in the world your readers come from – divided by country, region and town.

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