What is Interactive Collateral Management

Interactive Collateral Management (ICM) picks up where print leaves off.

Print isn’t expected to go away any time soon, even with the tremendous pressure by corporations to employ company-wide Green strategies. However, print media has come to a screeching halt in the last decade in favor of using available technology to transfer information to customers with customer choice in mind. This is where ICM comes into play as another arrow in the CMO’s or marketing executive’s quiver.

ICM is a powerful, easy-to-use solution that allows marketing professionals to create, deliver, manage and track the performance of all types of highly interactive digital collateral—from annual reports to brochures, catalogues to magazines, manuals to newspapers. ICM takes the popular page-turning format to new levels, offering you full flexibility when digitizing your collateral and propelling your company towards lower marketing costs and more satisfied readers.