Online Catalogue

One less click to check-out through digital catalogues

For many years, the catalog has been the crown jewel among marketing collateral. By digitizing the most valuable bead, you get all the value and features that were only dreamt about several years ago. Yet, your most precious promotional piece does not lose its gloss. Quite the reverse: you add new life to your catalogue and are able to make short-cuts when readers want to buy something from you.

Have a look at Zmags example catalogues, or one of
the Zmags customer below:

The most customizable solution

Catalogues are by far the most popular method used among Zmags’ customers. More than 600 customers have created page-turning digital catalogues, allowing them to cut costs on print and distribution. Yet, each single online catalogue maintains its own unique abilities and design, as Zmags offers the widest range of configurable options.

If your product portfolio is already present online, there are even more reasons for choosing Zmags. By combining your digital catalogue and online shop, you allow your readers to select items in your catalogue that are added to an integrated shopping basket. Once they click the “check out” button, all goods are automatically moved to your webshop, making online shopping much easier.

Digital catalogues for stickier reading experiences

Whether you’re using digital catalogues for product browsing or full integrated online shopping, Zmags offers your audience a rich reading experience that sticks. Zmags’ powerful analytics tools instantly show you what parts of your catalogue are the most influential to your readers. In most cases, online catalogers find these benefits when digitizing and analyzing:

• Low bounce rates. On average, 77 percent of the readers visit more than one page when browsing a digital catalogue.
• More time spent reading. In some cases, average reading time is doubled when replacing a PDF with a Zmag.
• A sticky reading experience. If your content is great, readers will absorb it all
• the best case examples show that 58 % of readers browse to the very last page in a 170 page catalogue.
• Increased readership and circulation. Online readership and total circulation increase 30-50 percent, on average.