Retail

Insight-driven retailing for increased sales appeal

No matter what kind of goods or services your organization offers, your online presence is a key decision factor in the buying process. Interactive Collateral Management boosts your online marketing and can prevent you from losing sales. Zmags serves 220 retailers in key vertical segments—including department stores, specialty stores, furniture, fashion, grocery, electronics as well as manufacturers of brand name products —with more insight and greater value to drive customer relationships.

Business challenges for retail include:

• High print and distribution costs. Retail flyers and circulars are printed frequently and usually have a wide and expensive distribution scope. For most retailers, this is a huge budget post.
• Vulnerability from critical consumers. Consumers constantly use the Internet to do research or price comparison. They read product reviews and reports. This lengthens the sales cycle and makes you more vulnerable to losing a potential sale.
• 75% of Internet users have the intention of purchasing a product or service when using search engines. Most retailers’ websites fail to dynamically provide what customers are looking for and support them in the buying process.
• Difficult to estimate demand on special offers. When launching a new collection or advertising for special bargains, retailers are left with no live data to estimate the real demand.

How Zmags can create results for your business

Using ICM to create, deliver, manage and track the performance of digital issues is a great way to expand the scope of your online activities. Where search engines are limited to scope and products your potential customers already know about, an online circular or catalog will present your audience with the variety of things you offer. This customer-centric approach opens up a new source of inspiration on your website, from which you can:

• Provide a richer shopping experience by adding media such as video to your online circular or catalog.
• Assist potential customers in their research process by adding hundreds of links to your products in the online catalog leading to further descriptions on your website or online shop.
• Make online shopping easier and support viral marketing by enabling a wish list or shopping basket directly in your online catalog.
• Get comprehensive analytics on reader behavior. The statistical details show you readers per issue and page, where the readers came from, how many pages they read, and even what sections of your issues were the most popular.
• Add another inspirational source to your palette of marketing channels. Not only do you get a very flexible solution for different types of collateral, you can also utilize the digital version to cut costs on printed versions.