Publishing

Helping Print Publishers Successfully Transition to Online

Print is not dead, but the business model for magazines, newspapers and other printed material is changing rapidly. Finding different ways to generate revenue and cut costs is not just important for publishers – it’s a matter of survival. Zmags’ roots are in publishing – we’ve helped hundreds of publishers successfully add digital editions or make complete transitions from print to online.

Business Challenges for Publishing:

• Readers are increasingly turning to the Web for free, on-demand news content and advertising dollars have followed. This shift has caused many publishers to re-think what types of content they use for print and for online.
• Revenue from print ads has precipitously declined. Publishers must offer new, creative ways for advertisers to reach readers if they are to survive.
• Difficulty objectively linking advertising to reader action. Traditionally, it has been difficult for publishers to provide empirical data on how print advertising affects buyer behavior. On a related note, it has been challenging for publishers to discern which print content is most appealing to readers.
• Print and distribution costs are on the rise, thus giving publishers a strong incentive to go digital…

How Zmags Can Create Results for Your Business

With Zmags’ next- generation page turn technology the online reading experience is very similar to reading a magazine, but enriched with engaging content such as video. The look-and-feel of the content is preserved, and the intuitive navigation ensures ease of use. Zmags provides all the tools you need for presenting interactive versions of your print editions, and has been proven to help publishers:

• Extend reach. Zmags customers have increased readership by up to 100 percent, due to readers sharing content and higher traffic from search engines.
• Cost-efficient publishing. Zmags customers have reduced printing and mailing costs by over 50 percent on average.
• Rapid ROI. By converting just 5 percent of print subscribers to Zmags, you will save enough on print costs in one month to pay for your Zmags license for the whole year.
• A new revenue channel. Offer live ads [what’s a live ad?} in your digital magazines that can be linked to advertisers’ websites for better conversion rates and objective results measurement. Zmags customers have found that advertisers are willing to pay more for better, measurable results.
• You get the best of both the print and the digital worlds: a top-notch digital magazine with full control of design customizations to attract readers - and detailed tracking to determine what parts of your content your audience likes best.