Manufacturing

Making Online Marketing Cost Effective for Manufacturers

Manufacturing companies have made the most dramatic cuts in marketing spend, while also asking staff to leverage the online channel more effectively. That’s why more than 500 manufacturing companies have turned to Zmags’ Interactive Collateral Management platform, which has been proven to optimize anywhere from 10-30 % of marketing spend to deliver greater performance at a lower cost.

Business Challenges for Manufacturing:

• Low margins and increased competition: Marketing has to be cost-effective, with focused messaging that appeals to your segmented audience.
• Need for differentiation online: In a time where 75 percent of all product research begins on the Web, manufacturing companies need a way to differentiate themselves online . Traditional, static digital catalogs don’t stand out from the crowd.
• Proving ROI on marketing investments: Budgets are down but accountability is up – the need for objective data on marketing results is more acute than ever.
• High print and distribution costs: Catalogs are typically large and printed on high-quality paper to give the reader the best experience. That makes for a very high cost structure for both print and distribution.

How Zmags can create results for your business

Zmags’ ICM solution helps manufacturers create a better, richer online experience for customers by enabling them to quickly and easily transform print and static PDF catalogs into interactive collateral complete with rich media such as video and audio. As a result, Zmags’ manufacturing customers have:

• Reduced printing and mailing costs by over 50 percent on average – in some cases upwards of 95 percent.
• Been able to show products in their best light, to better engage customers and turn more browsers into buyers
• Increased readership by up to 100 percent, as digital collateral is easy to share and easily found via search engines.
• Gained detailed tracking to determine what their customers are most interested in buying, so they can improve future digital catalogs