Government

Government communicators face many of the challenges faced by public-sector marketers: the need to communicate clearly and effectively even in the face of shrinking budgets.

Zmags has worked with hundreds of councils, governmental authorities and public organizations to help improve the effectiveness and readership of their online collateral.

Communication Challenges for Government

• Vast resources spent on producing and distributing printed material, much of which could be fulfilled online.
• No efficient way to measure readership of printed material, or gather useful feedback on content.
• Lack of resources to transform print collateral into interactive digital format.

How Zmags Can Create Results for Your Organization:

Zmags’ ICM solution lets government communications professionals communicate with their audience in an accessible, engaging and green way by providing an easy, cost-effective means to transform print collateral into rich, interactive format while reducing overall production costs by an order of magnitude:

• You get the best of both the print and the online worlds: state-of-the-art digital material with full design customization to attract readers. Interactive features such as links or forms make it easy for readers to provide feedback or apply for services on the spot.
• Digital material includes adaptable delivery aligned to readers’ individual settings. Your documents and flyers are fully accessible and smart features such as ultra-sharp zoom and JAWS support boost readability.
• User-friendly approach that imitates the page-turning navigation of hard copy publications, thus ensuring your online publications are easy to navigate even for readers with no technical skills.
• Get detailed reader analytics. For each digital document you create and deliver, you will get live in-sight on readers per issue and page, where the readers came from, how many pages they read, even a heat-map of the most viewed areas in your documents.
• Significantly reduce paper use to help protect the environment.