Education

The smart choice for cost-conscious communication

Communicating beyond the scope of your field is the highest goal of education. With 140 schools, colleges, universities, institutions and related organizations in the portfolio, Zmags’ Interactive Collateral Management solution has been tested and approved by readers. Educational organizations benefit from a cost-effective solution that allows them to allocate resources to other and more important matters.

Business challenges for education:

• School magazines are expensive but necessary. The magazine is often a vital media in education, delivering the newest details about classes, law, staff, research or events. On the other hand, circulation is not expansive enough to be a revenue-buster from advertising. The result: endless expenses.
• The target group is critical. Most organizations in education are approaching young people who are critical media consumers. Communicating to this audience places a higher level of quality of media and content.
• Distribution consumes resources. You use resources getting the print versions out, delivering to alumni and associations, maybe even dealing with multiple versions of your hard copies. Keeping track of this takes up many resources.
• Print waste is bad for the environment. The marginal costs for printing an additional hundred copies are low, but for education, that means a waste. Also, up to 60 % of your printed copies are never read.

How Zmags can create results for your business

With regards to education, ICM lets you create, deliver, manage and analyze digital issues in order to save time and money. Your audience will get an entertaining and live reading experience, while you benefit in the following ways:

• Higher reader loyalty. Live digital collateral dramatically boosts the average reading time compared to static PDF files. And if your content is good, readers will be loyal and read the next issue.
• Get detailed reader statistics. The statistical details show you readers per issue and page, where the readers came from, how many pages they read, and even a heat-map of the most viewed areas in your collateral.
• Expand reader scope. With online distribution through ICM, the cost of getting additional readers is basically free. You will increase readership while saving resources.