Agencies

Helping Agencies Build New Revenue Streams

Clients know they should add more online marketing to their mix, but are anxious about measuring results and getting a good return on their investment. That’s why hundreds of marketing and web agencies have chosen Zmags’ Interactive Collateral Management platform. ICM enables agencies to quickly and easily transform print and static PDF documents into flash magazines complete with rich media such as video and audio – much of which already exists in an agency’s media asset library.

Business Challenges for Agencies

• Client budgets are thinner, and they expect measurable results from campaigns.
• Clients are eager to improve the online experience for their customers – in fact, a 2009 Forrester Research survey of marketers found that this was their top priority in terms of marketing spend.
• Creativity is more important than ever, as budget changes have prompted many clients to conduct full agency reviews.

How Zmags Can Help Create Results For Your Business

Zmags has been proven to help agencies win and keep business and build new revenue streams by enabling them to:

• Create engaging digital collateral that matches the look and feel of the rest of a client’s multi-channel marketing effort, at a low cost of production;
• Attract more collateral readers: Zmags have been proven to boost total readership by up to 100 percent, as content is easy to share and Zmags are search-engine friendly;
• Get readers excited and keep them coming back by incorporating rich media that shows off clients’ products and services to their best advantage;
• Re-purpose existing rich media assets in new, innovative ways;
• Track and analyze readership and detailed reader/buyer behavior, and provide objective results data to clients.

“Zmags is really going beyond traditional digital publishing tools ICM is about giving marketers an easier route to transition from print to online media.”

Tony Jeary, marketing expert and best-selling author. [picture of book and Tony approved.]