Commerce

Creating short-cuts to acquisitions

When your business is in the first steps of the value chain, nothing is more important than your ability to be efficient and deliver on time. That goes for your marketing as well. Zmags’ flexible and cost-effective solution for Interactive Collateral Management serves more than 300 B2B companies and eCommerce sites.

Business Challenges in Commerce:

Lack of feedback from customers. With print, there is no way to know who received your collateral, what your potential customers think about your offers, what they looked at, and what interested them.

• Accountable marketing spends. Overall marketing trends reflect an increased demand for showing real and data-based results, which marketing departments can use to obtain better market positions.
• High print and distribution costs. Getting out to your customer base or reseller network with print versions of catalogs or newsletters is expensive and time-consuming. Marketing through hard copies has an abundance of room for optimizing for both print and distribution.
• Search Engine Optimization (SEO) only takes you half the way. For businesses with a clear focus on online commerce, SEO plays an inevitable role in marketing. But search engines are limited to what your customers know they want – what about the rest of your product collection?

How Zmags can create results for your business

Zmags’ ICM gives you unmatched control for your digital collateral. Gain accountability with regards to marketing from data-driven results from ICM. Benefit in the following ways:

• Reduce printing and distribution costs by over 50% on average – in some cases, Zmags customers have cut costs upwards of 95%.
• Increased reader scope of up to 100%, as you attract more readers from search engines and social media sites.
• Create an inspirational source for online commerce. Digital issues of your catalog, circular or newsletter support readers in the buying process. For example, adding deep-links from your products to specific pages on your online shop.
• Fewer steps to acquisition. Zmags digital issues can easily be integrated with your online shop, making the shopping experience more intuitive and increasing the chance that customers add extra items to their baskets.
• Data-based and live feedback from your target audience. Detailed tracking helps you determine which pages are the most popular and what your customers are most interested in buying.