Online Catalog

One less click to check-out through digital catalogs

For many years, the catalog has been the crown jewel among marketing collateral. By digitizing the most valuable bead, you get all the value and features that were only dreamt about several years ago. Yet, your most precious promotional piece does not lose its gloss. Quite the reverse: you add new life to your catalog and are able to make short-cuts when readers want to buy something from you.

Have a look at Zmags example magazine, or one of
the customer publications below:

The most customizable solution

Catalogs are by far the most popular method used among Zmags’ customers. More than 600 customers have created page-turning online catalogs, allowing them to cut costs on print and distribution. Yet, each single online catalog maintains its own unique abilities and design, as Zmags offers the widest range of configurable options.

If your product portfolio is already present online, there are even more reasons for choosing Zmags. By combining your catalogs and a online shopping cart, you allow your readers to select items in your catalog that are added to an integrated shopping basket. Once they click the “check out” button, all goods are automatically moved to your online shop, making online shopping much easier.

A stickier reading experiences

Whether you’re using digital catalogs for product browsing or full integrated online shopping, Zmags offers your audience a rich reading experience that sticks. Zmags’ powerful analytics tools instantly show you what parts of your catalogue are the most influential to your readers. In most cases, online catalogers find these benefits when digitizing and analyzing:

• Low bounce rates. On average, 77% of the readers visit more than one page when browsing a online catalog.
• More time spent reading. In some cases, average reading time is doubled when replacing a PDF with a Zmag.
• A sticky reading experience. If your content is great, readers will absorb it all.
• The best case examples show that 58% of readers browse to the very last page in a 170 page catalog.
• Increased readership and circulation. Online readership and total circulation increase 30-50%, on average.