Increasing speed to market while reducing costs

Delivering high-quality information on time is important in most businesses, but when you serve as the meeting point between purchasers and more than 3,800 suppliers, the need for a flexible solution to ensure timely online delivery of collateral is crucial.

This is why Logismarket has high demands for the supplier of their collateral management solution.

The solution must fulfill three primary goals:

• Enable the company to reach a broader audience with its print publications while reducing printing and transport costs.
• Increase traffic to Logismarket sites directly via search engines using its catalog and magazine content.
• Be service based and not require a technical resource to manage publications.

“Zmags was the only cost-effective solution that met all of our goals,” said Michael Freeman, head of Business Development for Logismarket. “The decision to choose Zmags was quite simple based on our needs.”

Expanding the audience

Distributing online catalogs has some clear benefits when compared with the hard copy equivalent. This is especially true when working in a fluctuating market with the need for quick updates and support of marketing campaigns. Freeman explains, “We recognized that we could reach more customers quickly and much more efficiently by sending out links to our interactive collateral rather than bulk shipping as many printed catalogs.”

The Zmags’ platform, which is optimised for search engines, delivered new traffic and users to Logismarket at no cost. “This is a pure value-add. It is pleasantly surprising how much traffic to our publications comes from search without us putting any resources to get there,” Freeman adds.

Ease of use

Enabling Logismarket to realize its vision for their interactive collateral went smoothly without requiring a lot of initial resources. “We did not want to install any software,” Freeman says. “Also, the team managing the publications is non-technical and was very busy already, so the service had to be very easy to use.”

Logismarket is currently using Zmags for multiple versions of their catalogs and some of their trade show publications. In the future, interactive collateral will play an even greater role as Logismarket will start offering more features in their collateral such as video.

About Logismarket

Logismarket, a division of Mecalux, is a leading B2B industrial directory that connects professional buyers with sellers in multiple sectors such as logistics, storage, packaging, machinery, and industrial equipment. Logismarket operates in more than 14 countries across 15 websites showcasing thousands of products and services offered by both local and global suppliers.