Skyrocketing Readership with Digital Magazines

American-based Student Health 101 has succeeded in creating a loyal teen fan base across the U.S.. The company creates and distributes 260 digital magazines with the Zmags Publicator every month. Launching in January 2008, Student Health 101 has enabled students to flip through the magazines and learn more about health and nutrition with the aid of Zmags. Their results have exceeded all expectations.

Tripled number of pages read overnight

“We used another e-publishing solution previously, but we drastically improved the results by using Zmags. Overnight we tripled the amount of read pages, and we see an increasing curve in the average time the reader spends reading the digital magazine. This data clearly shows that our target group has adapted to the Zmag platform enthusiastically,”

Dan Wolman, manager of Student Health 101 magazines tells.

Student Health 101 has a clear online strategy. Because the magazines are exclusively available online, quick and consistent distribution is critical. Student Health 101 creates PDF files which are then converted into digital magazines by way of the Publicator tools. Utilizing Zmags' ICM solution, Dan Wolman has achieved an advanced solution which has enabled his business to expand:

Fast and cost-effective production

“The strength of Zmags Publicator is the flexibility and the various technical possibilities,” Dan Wolman tells. “We can complete the magazines faster which makes us more cost-efficient. On top of that we increased capacity boosting from 75 to 260 monthly digital issues.
The ICM solution provided by Zmags simply make it possible to earn more money.”

Counting the increased number of monthly publications, Student Health 101 is among the most active users of Publicator. Every participating college receives a special edition of the digital magazine which is split into two versions: one for college students and another aimed at parents and teachers.

About Student Health 101

The Student Health 101 Program is designed to provide colleges and universities with a comprehensive resource that enhances their own health education efforts. The company provides resources and knowledge that individual colleges can acquire on a subscription basis. Student Health 101 has customers all over USA.