Good customer relations generate more sales

Pleasant online experiences translate into higher revenue. A testament to this is StarTour.dk. For each destination there is an icon the reader can click onto and be directed to Star Tour’s website to make a reservation, so the gap between reader and customer is shortened.

“We have used the Zmags Publicator to present our catalogues for two seasons. In this period of time we have experienced an increased online sale, which Zmags subsidize”, Henrik Klinke, Web Administrator at Star Tour tells.

“At the same time, we are reducing the expenses to print and distribution of printed catalogues, when more reads everything online. This way, we earn and save money with Zmags.”

Star Tour works with different elements in their travel e-catalogues, all to improve the reading experience. The readers interest is quickly captured by way of the latest initiative in video streaming and other specialty add ons.

“When we were offered an installation of video streaming, we decided to sign up. We already had the material from one of our concepts film, so the costs of putting a video in the catalogue have been minimal. We are very pleased with the final results; The video is a nice feature, which gives our reader a better experience by reading the catalogue online”, Henrik Klinke tells.

Star Tour is a part of TUI Nordic, which is owned by TUI AG – Europe’s leading concern within travel and travel related services. TUI AG have an annual turnover of 20,9 billion Euros and employs 54.000 employees