Getting real with customers

Having already tried a number of different digital publishing solutions, the publishers of Latitudes & Attitudes was looking for the defnitive tool that would enable them to not only deliver a more powerful and provoking audience experience but also gain important readership tracking data and an easier way to effectively distribute the magazine in the new Web 2.0 world. Naturally, their search ended at Zmags.

Solution

The publisher immediately tagged Zmags and its PublicatorPro solution as its choice to produce their award-winning magazine in the new digital format. With industry-leading technical features that allow you to track readership, behavior and advertising – and the addition of multimedia capabilities – Latitudes and Attitudes is now on the right course for the new future in digital publishing.

Results

“Our readers love our new digital edition. Not only has our internet audience increased but the digital version has also helped to increase our print subscribers as well.”

Bob Bitchin, founder of Latitudes & Attitudes

The magazine is now distributed monthly via email and the Web, in addition to their heavy print subscription base. Bob points to the ease of use, the analytics/link tracking Zmags provides, and the ability to easily integrate audio and video alongside articles and advertising as features he’s most happy with. In terms of product and technical support, the publisher has found the help from Zmags to be “immediate and very helpful.”

Self-proclaimed as “The world’s favorite Boating Lifestyle Magazine,” Latitudes & Attitudes is for sailors, trawler boaters, coastal cruisers and ocean cruisers, Latitudes & Attitudes is the sailing magazine showing the sailing and cruising lifestyle. It’s a cruising magazine that shows the adventure of coastal, ocean and blue water sailing, as well as what’s at the boat shows and the latest sailing and cruising gear for sailboats and trawlers.